"Women today are a major influence in most major buying decisions and this program taught us the importance of their emotional buying power and high expectations. I am a firm believer that you cannot manage what you cannot measure. The Fremont Motors Group has seen a .37 increase in customer pay hours per R.O. within 30 days upon completion of this seminar. "

Tom Koshko
Director of Fixed Operations
Fremont Motor Companies

Why Focus on Selling to Women?

• Most stores indicate that over 65% of their clients are women.
• Women influence over 80% of the buying decisions.
• Over 80% of the women who visit service drives say they leave feeling uncomfortable about some part of their experience.
• Most service write-up areas and waiting rooms are not designed with women’s preferences in mind.
• Women are the leading consumers today and they have the highest expectations.
• Women are emotional buyers and will respond better to personalized presentations.
• There are many old misconceptions to overcome.