Why Focus on Selling to Women?

  • Most stores indicate that over 65% of their clients are women.
  • Women influence over 80% of the buying decisions.
  • Over 80% of the women who visit service drives say they leave feeling uncomfortable about some part of their experience.
  • Most service write-up areas and waiting rooms are not designed with women’s preferences in mind.
  • Women are the leading consumers today and they have the highest expectations.
  • Women are emotional buyers and will respond better to personalized presentations.
  • There are many old misconceptions to overcome.

 

"Women today are a major influence in most major buying decisions and this program taught us the importance of their emotional buying power and high expectations. I am a firm believer that you cannot manage what you cannot measure. The Fremont Motors Group has seen a .37 increase in customer pay hours per R.O. within 30 days upon completion of this seminar. "

Tom Koshko
Director of Fixed Operations
Fremont Motor Companies

Feb WDW Special Offer

February Special Price
 What Drives Women CD Kit :

The Kit Includes:

  • Two hours of audio Training
  • Three fill in the blank advisor manuals
  • One managers manual with all of the answers and training tools
  • Free training consultation from one of our highly qualified trainers

 

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